My brand of copywriting leans toward an analytical, evidence-sharing style. You challenge me to convince folks of something, and I’m likely to put numbers behind it. But nobody likes to […]
My favorite thing about being in communications strategy is owning the piece from beginning to end, through client consultation to interview to draft to final approval and posting. This is […]
This piece is near and dear to my heart as a former TeamMates youth mentor. While on Nelnet’s TeamMates steering committee, I got the chance to promote the nonprofit to […]
… Watch the video below. Password is glennaparks. See also: intranet page promoting this Core Value / Code of Conduct initiative.
When the Department of Education introduced new metrics on how student loan services would be ranked, Nelnet had to pivot from mainly preventing loan default to encouraging borrowers to enter […]