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Tag Archives: copywriting

TWIA Gets a Second Wind

May 23, 2018by glennaparks 1 Comment

As internal communications manager at Risk Management Solutions, a catastrophe modeling company and insure-tech consultant, my internal content strategy centered on two areas: celebrating client wins and sharing success stories […]

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Nelnet.com Financial Literacy Website

July 7, 2017by glennaparks Leave a comment

One of my first projects as copywriter while at Nelnet was researching, mapping out, and writing a new website centered on financial literacy and walking students and parents alike through […]

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5 Steps to a Standout LinkedIn Profile

June 18, 2017by glennaparks Leave a comment

After struggling as an independent Nelnet affiliate company for nearly a decade, ResumeEdge was brought under the management of our internal agency’s Creative Director. To boost exposure, we launched a multi-channel campaign […]

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Code of Ethics and Conduct

June 13, 2017by glennaparks 1 Comment

One of the most impactful projects I’ve worked on is Nelnet’s Code of Conduct, a document on which I collaborated closely with the Chief Risk Officer for two years. When […]

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Make Time for Health

June 8, 2017by glennaparks Leave a comment

My brand of copywriting leans toward an analytical, evidence-sharing style. You challenge me to convince folks of something, and I’m likely to put numbers behind it. But nobody likes to […]

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What’s Better than Winning?

May 27, 2017by glennaparks Leave a comment

This piece is near and dear to my heart as a former TeamMates youth mentor. While on Nelnet’s TeamMates steering committee, I got the chance to promote the nonprofit to […]

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