How to Finish a Bachelor’s on the Cheap
An innovative organization, Nelnet has always looked for ways to capitalize on its core competencies to create new products, or find a way to reconfigure offerings from across its affiliates […]
An innovative organization, Nelnet has always looked for ways to capitalize on its core competencies to create new products, or find a way to reconfigure offerings from across its affiliates […]
While serving as Nelnet’s corporate communications lead, I campaigned open enrollment for benefit years 2013, 2014, and 2015. The piece linked below is an example of an externally-facing recruiting brochure, […]
One of my first projects as copywriter while at Nelnet was researching, mapping out, and writing a new website centered on financial literacy and walking students and parents alike through […]
After struggling as an independent Nelnet affiliate company for nearly a decade, ResumeEdge was brought under the management of our internal agency’s Creative Director. To boost exposure, we launched a multi-channel campaign […]
Once upon a time, I was a traveling journalist for the railroad. News Link contracts BNSF Railway, Union Pacific, Amtrak and smaller regional rail companies as well as leading organizations […]
One of the most impactful projects I’ve worked on is Nelnet’s Code of Conduct, a document on which I collaborated closely with the Chief Risk Officer for two years. When […]
My brand of copywriting leans toward an analytical, evidence-sharing style. You challenge me to convince folks of something, and I’m likely to put numbers behind it. But nobody likes to […]
My favorite thing about being in communications strategy is owning the piece from beginning to end, through client consultation to interview to draft to final approval and posting. This is […]
This piece is near and dear to my heart as a former TeamMates youth mentor. While on Nelnet’s TeamMates steering committee, I got the chance to promote the nonprofit to […]
Upon launch of Nelnet’s new Code of Conduct, the COC task force wanted to keep the company’s Core Values front and center, and keep engaging associates with new content promoting […]