Hi, I’m Glenna.
A client once paid me the best compliment I could have hoped for: “Glenna, you always ask the right questions.”
The fun for me has always been getting to the question behind the question, and untangling the ball of yarn that is the audience’s need and how we meet that. Curious and adaptable, I know when to put on my analytical hat vs. my creative vest, and I love when a problem allows me to use both.
I have a knack for distilling complex information into actionable content snacks, process improvement, unique insights, and bringing a sense of levity to the team. Big fan of the Oxford comma and architect of darn good prose.
How I help organizations become more strategic:
I help teams create scalable processes and workflows, create order out of chaos, and discover and navigate around blind spots.
I encourage collaboration and experimentation, and get a thrill when uncovering each person’s motivations and way of thinking. Trust and mutual respect are vital, and when we hit the ground running, we’re all equals.
I build from scratch, optimize, create a collaborative environment, and get shit done: Editorial strategy, creative direction, SEO, brand messaging audits and redirection, freelancer/agency sourcing and management, and creative problem solving.