Strategy

• Pillar Page Framework: Created a central pillar page with spokes that detailed different aspects of the club experience, enhancing the connectivity of content across the Dormie Network.

• Moving Away from Random Acts of Content: It was time to stop creating random, isolated content pieces. This structured approach allows us to create more meaningful, interconnected content that directly caters to the users' search intents and improves content discoverability.

• Content Development: Focused on optimizing existing content and introducing new articles and multimedia elements like videos and social media posts, ensuring richer user engagement.

Strategic Outcomes and Insights

• SEO Success: The strategic interlinking and targeted content significantly improved our search rankings, with the Ultimate Guide quickly ascending to Google’s first page, setting a solid foundation for further SEO enhancements.

• Lead Generation: The revamped content strategy led to a 400% increase in leads from the Briggs Ranch page, demonstrating the effectiveness of our tailored approach.

• Enhanced User Engagement: The comprehensive and interlinked content structure ensured that users had a richer, more informative experience, directly reflecting in increased user satisfaction and longer engagement times.

Learning and Impact

This project not only bolstered Briggs Ranch's online presence but also reinforced the importance of a cohesive content strategy that is adaptable and responsive to user needs. It underscored my ability to blend analytical insights with creative content solutions, driving both strategic alignment and business results.