Case Study: Praedicat on RMS Intranet
In-depth Praedicat feature on RMS Intranet drives strategic awareness and employee engagement.
Goal
I set out to illuminate Praedicat’s standout role in the insurance market while underscoring Risk Management Solutions’ strategic investment in the company.
Key Takeaway
Simplifying the Complex: The insurance world is full of intricate concepts. To make these easier to grasp, I used a clear, journalistic approach, avoiding dense industry jargon.
Approach
Simplifying the Complex: The insurance world is full of intricate concepts. To make these easier to grasp, I used a clear, journalistic approach, avoiding dense industry jargon.
Highlighting Core Values: Focusing on Praedicat’s origins, its unique selling proposition, and the importance of strong industry partnerships, I aimed to convey the foundational aspects of the investment rather than the granular financial details.
Engaging the Team: Targeted at RMS employees, the feature was designed to deepen their understanding of the strategic significance behind RMS’s investment in Praedicat and its broader implications for the insurance industry.
Execution
In-Depth Feature: I created a comprehensive article for the intranet that detailed Praedicat’s journey, its specialized role in liability catastrophe modeling, and how it complements RMS's mission and expertise.
Approachable Content: The article was crafted to be engaging and informative, ensuring RMS staff could easily understand Praedicat’s market impact and relevance.
Impact
Raised Awareness: The article successfully heightened employee awareness about RMS's strategic investments and Praedicat’s pivotal role in the liability insurance sector.
Engagement and Reception: Feedback included expressions of interest in RMS's new investment, and the article garnered commendable click-throughs. It sparked discussions among employees, creating "watercooler conversations" that indicated effective communication and resonance with the internal audience.
